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No More ‘Minnesota Nice’: New COVID Ad Campaign Aims To Get In Your Face – CBS Minnesota

Minnesota’s major hospitals and healthcare systems are stepping up their urgency ahead of Thanksgiving this week with a messaging campaign that declares “There’s…

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MINNEAPOLIS (WCCO) — Minnesota’s major hospitals and healthcare systems are stepping up their urgency ahead of Thanksgiving this week with a messaging campaign that declares “There’s no more time to be ‘Minnesota Nice.’”
The campaign is called Fight COVID MN.
“We need to pull this lever, which is a little bit more in your face,” said Dr. Rahul Koranne, the president and CEO of the Minnesota Hospital Association.
One of the first two posters shows a healthcare worker in PPE with text that says, “We’re…

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